EOC Week 9: Final Evaluation

Overall I enjoyed the classroom experience and feel I have the complete understanding of the fundamentals of advertising.  Since I have had Pinto for a previous class I knew what to expect from his course and his lectures.  I feel the objectives for this class is attainable as long as you pay attention, show up to class, and do your work.  Nothing is ever just sprung on you where you are lost and don’t know what to do.  The class lectures and reading lead up to our assignments, which to me really helped a lot with the full understanding.  As far as my performance in this class I feel I stayed on track and followed along very well.  I have followed along with class lectures, reading on my own, and my blog. The only part that was tough for me was staying up to date with my tweets.  It would usually slip my mind to tweet everyday so there were times where I would do a few a day or have to catch myself up at the end of the week, but I still got myself caught up regardless I made sure not to fall behind. Taking in to consideration the points I have earned on the above grade break down I feel I deserve a letter C grade.  Being that I had to leave early on week 8 for a work event and I couldn’t do the EOC since I was not in class, That kind of put me behind on my blog.  I as well missed class for week 10 because I was extremely ill and I called the school to inform Pinto that I could not come to class.  Being that I was as well late with some of my tweets I feel I deserve a 70% in this class, I still did my work, caught up with my tweets, and stayed on top of my blog for the days I was here in class. 

Analysis of Project in the Real World

I think in the real world that this project would do really good if they are willing to change up there demographics. Just because of the simple fact that more younger people who are trying to lose weight are hitting the gym more. If they added in some more social networking that would be perfect for them. Just some people just by seeing things online might want to try that product. I think the approach that I made towards this works perfectly in the fact that I know what a lot of people like me are doing and that’s loosing weight or staying healthy.  Then that we can expand this advertisement out to then doing commercials and seeing how far those go. Because we want to cater to a lot of people not some people but every one. That’s why I think this project would do perfect in a magazine  Taking it back to the start it all starts with the little things but you have to passionate about it.  Then that we can expand this advertisment out to then doing commercials and seeing how far those go. Because we want to cater to a lot of people not some people but every one. That’s why I think this project would do perfect in a magizine. Taking it back to the start it all starts with the little things but you have to passionate about it.  I think the approach I took with my promotions and having stands at marathons and parks to give out shirts and yoga pants will be the best way to convince the consumer.  I think the best way to advertise will be in popular woman magazines such as fitness ones and fashion ones because that will give the most exposure instead of billboards with limited viewers.  With a billboard theres no guarantee that everyone is going to look at it, comprehend it, or even pay attention to it.  I think with these approaches and give aways we will do great with business.

"A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance. A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message—form follows function." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 10 Page 204)

Creative Content

"Advertising communication depends on a synergy of visual and verbal components. In other words, the visual-verbal ad equation is: 1 + 1 = 3. Nowhere is this more evident than in print. Whether it is a magazine or newspaper ad, an outdoor poster or billboard, there is no motion or sound to dazzle. In print, words and images alone must convey the idea. Working off one another like a great duet, their synergistic relationship is evident in each ad of this campaign for Prulink Realty." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 11 Page 210)

Promotion

My promotion of the product would include a photo shoot of everyday woman of all sizes wearing the undergarments  and gym attire so that woman can see its not just for petite girls or skinny girls, anyone can wear them and feel comfortable in their own skin.  I would like for one of the photos to be a  photo cover that acts as a billboard. I like that more people would understand how it works if they seen the visual elements. For our promotion we want to use the slip into Pink approach possibly by doing raffles at gyms, parks, marathons, boot camps, etc by giving away a free Pink t-shirt or free Pink yoga pants so the women can see its not just a product for profit they really do feel great against your skin.  Since that’s how we like to relate to our consumer base. Showing them the different elements like we previously stated. The slip right into pink approach shows that anyone can wear this brand. The element of surprise is something that we would want to do in the commercial by showing the consumers that instead of already know they won’t too much know the story behind it.  So the consumer will think they know what advertisement is really going on but they would be fooled in a good way.  Even if we used something has a testimonial I think a lot of consumers would believe as a product that does work. We would want to real live people and not well known people to make it feel more realistic and attainable to the consumer.  This would give a good outlook on how we work and what we stand for now an why we want people to support our brand. All of the different promotions would be taken in to consideration but we in the end would do what’s right for us.

"Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 7 Page 107)

The Big Idea

I can't speak for all women but I know from work, events, and family functions whenever I get a chance to just dress down I take advantage of it.  My favorite thing to wear when I'm not dressed up in slacks, a dress and heals, or my fitted skirt, I love to wear my lounge wear made by Victoria Secrets brand "Pink".  Pink makes everything from undergarments, pajamas, and gym attire.  It's almost perfect you can wear them out and still look cute and fashion able, wear them to the gym and wear them to bed.

My idea and reasoning behind this is, I have been a gym fanatic for awhile now.  And if I can wear something while I'm running errands all day, go to the gym in it right after, then go home take a shower and put something equally as comfortable from the same brand for pajamas then why not?! How much more convenient can it be?

My slogan I decided to run with is, "You work to hard to be beautiful and fit, simply slip on Pink and you are not only beautiful but comfortable as well!"

What I mean by using the words comfortably fit is most women go to the gym to lose weight, gain self confidence, and just be comfortable with themselves.  Why bother going to the gym when you can feel comfortable and the same confidence in a Pink attire.

"An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 5 Page 68)

Competitive Analyses

We are going to have to focus on our competitors such as BEBE Sport, Lulu Lemon, Nike, Adidas, and even the cheap stores that sell yoga pants such as Forever 21, and H&M.  Being that our price range is going to be more then Forever 21 or H&M due to our quality in our product I don't think they will play a big toll on our business.  But the companies like BEBE Sport, Lulu Lemon, Nike, and Adidas definitely have fine gym attire but what sets us apart from them is we are focused primarily on woman and their comfort ability.  Pink is exclusively for woman only and caters to the woman's body from her curves to create shape without causing discomfort.  Its other main focus is going to the fact that it is convenient for the buyer.  The woman can be comfortable and fashionable while doing her errands or going to the gym or whatever she may be doing.  You can't go wrong with that.  I think we will be able to gain business from our competitors from the promotion we will be running and the charity events we will host.

"Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 3 Page 33)

PINK: Simply slip right in to PINK

I think what makes my slogan so popular is that it goes with the advertisement perfectly. Because is saying that if you do the wear PINK you will not only be comfortable you will also be fashionable. So I'm there for saying that you will look great and feel great. I want something that people will find catching that's not hard for them to connect with and is simple and to the point.  I think a lot of the woman would also be able to relate to the advertisement as well.  Most woman live busy lives to whenever they don't have to be in heals or dressed up they are usually all for it.  So why not be in comfort and in fashion at the same time? You can do all your errands throughout the day and go to the gym after in the same outfit, can it be any more convenient then that?  My advertising approach is going to be simple and relatable. I want an image of a naturally pretty woman, someone who is not trying to be pretty wearing the brands sweats with the slogan of "Slip Right into PINK" across the picture.  This advertising could be in a magazine, online, or on a billboard.  Its not over crowded or busy, it will be very simple and clean making it easy for the consumer to understand.

"A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. For each and every composition, you use the formal elements (line, shape, color, value, and texture) to visualize type and images, employing basic principles (balance, emphasis, unity, rhythm, and proportion) in the process of composing." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 155)

EOC Week 9: For Those Who Think Young

I think everyone needs a fresh, youthful opinion at times.  Being young doesn't always have to do with someones age but it could also be how someone thinks, or their mentality towards life.  There are plenty of older people in this world who have youthful thoughts.  In todays age when it comes to advertising you need to keep in mind that the older population has the money but the younger population are the primary consumers. I think the reason behind the young crowd buying more with less money is because we are more open to trying new things, buying new things, and stepping out of our comfort zone.  Older's tend to be set in their tracks, and are loyal to brands and products.  You really have to impress an elderly person for them to believe in your product and buy it.  Young people don't tend to need as much impressing as they do low value.  I believe in today low costs are important to both groups.

"Consider each and every interval and every transition from shape to shape, letter to letter, form to form, visual component to type component. If you focus on the interstices—those spaces between shapes, forms, and type—then the entire composition will appear organically interconnected and taut. Imagine choreography composed of individual dance moves with awkward or unconsidered transitions, and you will understand the importance of efficient transitions to smooth visual moves" (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 175)

"In the design process, composition gives form to content. The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 155)

One of the most famous brands uses "For Those Who Think Young" as their slogan and that is Pepsi.  If you have ever seen a pepsi commercial they always have a new hot young star promoting their product.  But in the commercial above they are using Sofia Vegara, who is absolutely beautiful but she is not as young as most people would think.  And she is not in the lime light like she use to be so bring someone who is a bit older and out of the crowds eye and revamp and promote their product is quite smart.  She looks very young in this commercial and for her age she is using twitter to distract the crowd to grab herself a diet pepsi which as well adds youth.  Since typically only young people use twitter.

"All the elements, display and text type, and visuals (illustrations, graphics, and photographs) in applications with multiple pages, such as a Web site or magazine, are almost always organized on a grid. A grid is a guide—a modular, compositional structure made up of verticals and horizontals that divide a format into columns and margins" (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 184)

EOC Week 9: My Sign in 15 Fonts

1.     Slip right in to PINK

2.    Slip right in to PINK

3.    Slip right in to PINK

4.    Slip right in to PINK

5.    Slip right in to PINK

6.    Slip right in to PINK

7.    Slip right in to PINK

8.    Slip right in to PINK

9.    Slip right in to PINK

10. Slip right in to PINK

11. Slip right in to PINK

12. Slip right in to PINK

13. Slip right in to PINK

   14.Slip right in to PINK

15. Slip right in to PINK

EOC Week 7: The Pitch

I can't speak for all women but I know from work, events, and family functions whenever I get a chance to just dress down I take advantage of it.  My favorite thing to wear when I'm not dressed up in slacks, a dress and heals, or my fitted skirt, I love to wear my lounge wear made by Victoria Secrets brand "Pink".  Pink makes everything from undergarments, pajamas, and gym attire.  It's almost perfect you can wear them out and still look cute and fashion able, wear them to the gym and wear them to bed.

My idea and reasoning behind this is, I have been a gym fanatic for awhile now.  And if I can wear something while I'm running errands all day, go to the gym in it right after, then go home take a shower and put something equally as comfortable from the same brand for pajamas then why not?! How much more convenient can it be?

My slogan I decided to run with is, "You work to hard to be beautiful and fit, simply slip on Pink and you are not only beautiful but comfortable as well!"

What I mean by using the words comfortably fit is most women go to the gym to lose weight, gain self confidence, and just be comfortable with themselves.  Why bother going to the gym when you can feel comfortable and the same confidence in a Pink attire.

EOC Week 6: Vintage Commercials

These commercials are all trying to improve their products by adding new ingredients to their products and making them better for the competition as well as explaining what they added and how it helps. In the first ad we can see that the py-co-pay toothbrush is a toothbrush that not only helps brush your teeth but is especially designed to go into deeper places and get your mouth cleaner, and it portrays that just by saying how it is designed and what they added in order for your teeth to be cleaner. In the second ad we can see the certs tablets that help you have a fresher breath with the new ingredients added and the just go straight to the point, it does not have that much of a story behind it, it just says the point which is if you just ate or didn't brush your teeth you can have a fresh taste with this little tablet. And the last ad, this one has a slight bonus, which is it has an actress on the ad, that is enjoying the blanket. This blanket is softer and comfortable and is enjoyed by a celebrity which means that if she enjoys it as much, you can too and be like her. These ads send a clear message within their products, this is what advertisements are meant to be and have that meaning, just get to the point and try, of course, to explain what you want to sell and how it will satisfy your needs. Also another thing is when you have international clients you need to portray that clear message using the least amount of words to sell your product. 

EOC Week 4: Role of Women in Contemporary Advertisements

I don’t think that the role women play in advertising has changed.  Because they are still maintain a certain image.  In most advertisements they are used has sex symbols.  I don’t see a lot of ads where they show you a strong woman.  I think there are a lot of advertisements that do manipulate the role of women in modern day society.

Take a look at my Victoria Secrets image, they are using sex to sell, which is not always fair. I don’t think that many women give their self enough credit not to just be looked at as a sex symbol.  Not ever woman is tall, slender, and a beach babe.  We come in all different sizes.  There are a lot of women now a day that still do depend on a man to take care of them which, in the end reflects to not only society, but as well as how women are looked at in advertising.  If women would see their self worth then we would be a lot stronger gender. I feel as if we would take the responsibility to show everyone what we really stand for that we would get treated and not how we did in the old days.

EOC Week 3: Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?

The scenario includes a handsome man who just given a woman a Tipalet cigar. He is watching her smoke while he stays in the background intrigued.

• 2. What is the setting? What are the conditions?

I would assume they are indoors possibly on a date somewhere by the way they are dressed.

• 3. Who are the people or groups?

There are two people in the scene a man and a woman, whom which I believe are on a date.

• 4. What is their point of view around this specific experience?

That if you smoke their product you will look pretty just like the girl in the image and men are not going to be able to take their eyes off of you.  Like any other advertisement its using a pretty woman to sell the product.

• 5. What are their goals?

They want more women to smoke this product probably because more men are buying it.  They are trying to show the audience if you smoke these and your a woman the men will want you.

• 6. What are their assumptions? What are their perceptions?

If more women see this is ad they will buy this product.

• 7. Are there conflicts? Is there cooperation?

The only conflict I see is in todays age not every man wants a woman smoking and not every woman is going to feed into this ad.

• 8. What are the outcomes?

The outcome is the brand is hoping by have this pretty woman smoking their product with an attractive man in the back watching her that more woman will buy this product.

EOC Week 1: My Voice

Introduction I am an artist with an imagination ready to conquer all. Apparel manufacturing has been a lifelong dream that I have been chasing, and I feel as if I’m right on its tail. As a fashion professional I would like to one day create my own clothing line along with a boutique. Fashion to me is more than just clothes you place upon your back; it says something about your character. Fashion is the art in which you chose to present yourself to the world so why not make it charming. Ever since I was a child I’ve always had this passion to succeed one day in fashion. It’s not really about the materials you have but how you place them all together. I am now working on my bachelor’s degree in fashion design/retail management, as well as being a full-time sales associate in a well known worldwide clothing brand. Not only am I gaining experience, but I am also absorbing great customer service skills and product knowledge. With this in mind I aspire to inspire and plan on not only conquering the fashion industry but also to lead by example and keep my artistic imagination in my clothes and allow it to shine on to everyone else.

BOC Week 1: Volkswagon "Lemon"

Volkswagon Advertisement "Lemon"

There were plenty of successful ads in the 1960’s but only one that stands out forever.  The “Lemon” ad, created by Doyle Dane Bernbach in 1959, changed advertising forever.  In the 20^th century “Ad Age” ranked it the best advertising campaign.

What made this ad so positive was it grabbed the attention of readers and made them want to read more; it persuaded the reader into believing it was a good car.  Ads during this time were all information based, more fantasy then reality, and just lacking persuasion.  Usually titles of an article give away what it is about so why read the article.  This approach just had one word, making the reader curios and anxious to find out what is was about.  With the ad being so simple and to the point who wouldn’t want to read it?  I know when I flip through a magazine or newspaper and see an ad that’s just a paragraph as appose to one that’s a whole page, I prefer to read the one that’s a paragraph especially if I have no interest or connection to the product.  Besides the fact that is was simple it as well connected with the reader on an emotional level and sent a message that they could relate to.  If you think about it that ad states that the chrome strip on the glove compartment was blemished and had to be replaced.  The message is clear; If this was their idea of a lemon then the Beetle must be a well-made car.

This approach to advertising was so impactful that it wasn’t to long after other ad agencies began to mock this approach. As bizjournals.com states, “It became a movement that industry professionals now refer to as the creative revolution.”  Now in todays society this approach still exists and they have websites dedicated to Volkswagens cars called “Lemon Free”.

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

http://www.powerwriting.com/vw-lemon-ad.html

http://marketmatch.blogspot.com/2012/07/be-lemon-think-small.html