EOC Week 9: For Those Who Think Young

I think everyone needs a fresh, youthful opinion at times.  Being young doesn't always have to do with someones age but it could also be how someone thinks, or their mentality towards life.  There are plenty of older people in this world who have youthful thoughts.  In todays age when it comes to advertising you need to keep in mind that the older population has the money but the younger population are the primary consumers. I think the reason behind the young crowd buying more with less money is because we are more open to trying new things, buying new things, and stepping out of our comfort zone.  Older's tend to be set in their tracks, and are loyal to brands and products.  You really have to impress an elderly person for them to believe in your product and buy it.  Young people don't tend to need as much impressing as they do low value.  I believe in today low costs are important to both groups.

"Consider each and every interval and every transition from shape to shape, letter to letter, form to form, visual component to type component. If you focus on the interstices—those spaces between shapes, forms, and type—then the entire composition will appear organically interconnected and taut. Imagine choreography composed of individual dance moves with awkward or unconsidered transitions, and you will understand the importance of efficient transitions to smooth visual moves" (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 175)

"In the design process, composition gives form to content. The coherence of the composition depends upon how the content is ordered and shaped. An interesting form results from a good idea and a finely honed visualization and composition." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 155)

One of the most famous brands uses "For Those Who Think Young" as their slogan and that is Pepsi.  If you have ever seen a pepsi commercial they always have a new hot young star promoting their product.  But in the commercial above they are using Sofia Vegara, who is absolutely beautiful but she is not as young as most people would think.  And she is not in the lime light like she use to be so bring someone who is a bit older and out of the crowds eye and revamp and promote their product is quite smart.  She looks very young in this commercial and for her age she is using twitter to distract the crowd to grab herself a diet pepsi which as well adds youth.  Since typically only young people use twitter.

"All the elements, display and text type, and visuals (illustrations, graphics, and photographs) in applications with multiple pages, such as a Web site or magazine, are almost always organized on a grid. A grid is a guide—a modular, compositional structure made up of verticals and horizontals that divide a format into columns and margins" (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 184)