Promotion

My promotion of the product would include a photo shoot of everyday woman of all sizes wearing the undergarments  and gym attire so that woman can see its not just for petite girls or skinny girls, anyone can wear them and feel comfortable in their own skin.  I would like for one of the photos to be a  photo cover that acts as a billboard. I like that more people would understand how it works if they seen the visual elements. For our promotion we want to use the slip into Pink approach possibly by doing raffles at gyms, parks, marathons, boot camps, etc by giving away a free Pink t-shirt or free Pink yoga pants so the women can see its not just a product for profit they really do feel great against your skin.  Since that’s how we like to relate to our consumer base. Showing them the different elements like we previously stated. The slip right into pink approach shows that anyone can wear this brand. The element of surprise is something that we would want to do in the commercial by showing the consumers that instead of already know they won’t too much know the story behind it.  So the consumer will think they know what advertisement is really going on but they would be fooled in a good way.  Even if we used something has a testimonial I think a lot of consumers would believe as a product that does work. We would want to real live people and not well known people to make it feel more realistic and attainable to the consumer.  This would give a good outlook on how we work and what we stand for now an why we want people to support our brand. All of the different promotions would be taken in to consideration but we in the end would do what’s right for us.

"Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 7 Page 107)