I think what makes my slogan so popular is that it goes with the advertisement perfectly. Because is saying that if you do the wear PINK you will not only be comfortable you will also be fashionable. So I'm there for saying that you will look great and feel great. I want something that people will find catching that's not hard for them to connect with and is simple and to the point. I think a lot of the woman would also be able to relate to the advertisement as well. Most woman live busy lives to whenever they don't have to be in heals or dressed up they are usually all for it. So why not be in comfort and in fashion at the same time? You can do all your errands throughout the day and go to the gym after in the same outfit, can it be any more convenient then that? My advertising approach is going to be simple and relatable. I want an image of a naturally pretty woman, someone who is not trying to be pretty wearing the brands sweats with the slogan of "Slip Right into PINK" across the picture. This advertising could be in a magazine, online, or on a billboard. Its not over crowded or busy, it will be very simple and clean making it easy for the consumer to understand.
"A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. For each and every composition, you use the formal elements (line, shape, color, value, and texture) to visualize type and images, employing basic principles (balance, emphasis, unity, rhythm, and proportion) in the process of composing." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 155)
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