EOC Week 3: Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?

The scenario includes a handsome man who just given a woman a Tipalet cigar. He is watching her smoke while he stays in the background intrigued.

• 2. What is the setting? What are the conditions?

I would assume they are indoors possibly on a date somewhere by the way they are dressed.

• 3. Who are the people or groups?

There are two people in the scene a man and a woman, whom which I believe are on a date.

• 4. What is their point of view around this specific experience?

That if you smoke their product you will look pretty just like the girl in the image and men are not going to be able to take their eyes off of you.  Like any other advertisement its using a pretty woman to sell the product.

• 5. What are their goals?

They want more women to smoke this product probably because more men are buying it.  They are trying to show the audience if you smoke these and your a woman the men will want you.

• 6. What are their assumptions? What are their perceptions?

If more women see this is ad they will buy this product.

• 7. Are there conflicts? Is there cooperation?

The only conflict I see is in todays age not every man wants a woman smoking and not every woman is going to feed into this ad.

• 8. What are the outcomes?

The outcome is the brand is hoping by have this pretty woman smoking their product with an attractive man in the back watching her that more woman will buy this product.