EOC Week 4: Role of Women in Contemporary Advertisements

I don’t think that the role women play in advertising has changed.  Because they are still maintain a certain image.  In most advertisements they are used has sex symbols.  I don’t see a lot of ads where they show you a strong woman.  I think there are a lot of advertisements that do manipulate the role of women in modern day society.

Take a look at my Victoria Secrets image, they are using sex to sell, which is not always fair. I don’t think that many women give their self enough credit not to just be looked at as a sex symbol.  Not ever woman is tall, slender, and a beach babe.  We come in all different sizes.  There are a lot of women now a day that still do depend on a man to take care of them which, in the end reflects to not only society, but as well as how women are looked at in advertising.  If women would see their self worth then we would be a lot stronger gender. I feel as if we would take the responsibility to show everyone what we really stand for that we would get treated and not how we did in the old days.

EOC Week 3: Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?

The scenario includes a handsome man who just given a woman a Tipalet cigar. He is watching her smoke while he stays in the background intrigued.

• 2. What is the setting? What are the conditions?

I would assume they are indoors possibly on a date somewhere by the way they are dressed.

• 3. Who are the people or groups?

There are two people in the scene a man and a woman, whom which I believe are on a date.

• 4. What is their point of view around this specific experience?

That if you smoke their product you will look pretty just like the girl in the image and men are not going to be able to take their eyes off of you.  Like any other advertisement its using a pretty woman to sell the product.

• 5. What are their goals?

They want more women to smoke this product probably because more men are buying it.  They are trying to show the audience if you smoke these and your a woman the men will want you.

• 6. What are their assumptions? What are their perceptions?

If more women see this is ad they will buy this product.

• 7. Are there conflicts? Is there cooperation?

The only conflict I see is in todays age not every man wants a woman smoking and not every woman is going to feed into this ad.

• 8. What are the outcomes?

The outcome is the brand is hoping by have this pretty woman smoking their product with an attractive man in the back watching her that more woman will buy this product.

EOC Week 1: My Voice

Introduction I am an artist with an imagination ready to conquer all. Apparel manufacturing has been a lifelong dream that I have been chasing, and I feel as if I’m right on its tail. As a fashion professional I would like to one day create my own clothing line along with a boutique. Fashion to me is more than just clothes you place upon your back; it says something about your character. Fashion is the art in which you chose to present yourself to the world so why not make it charming. Ever since I was a child I’ve always had this passion to succeed one day in fashion. It’s not really about the materials you have but how you place them all together. I am now working on my bachelor’s degree in fashion design/retail management, as well as being a full-time sales associate in a well known worldwide clothing brand. Not only am I gaining experience, but I am also absorbing great customer service skills and product knowledge. With this in mind I aspire to inspire and plan on not only conquering the fashion industry but also to lead by example and keep my artistic imagination in my clothes and allow it to shine on to everyone else.

BOC Week 1: Volkswagon "Lemon"

Volkswagon Advertisement "Lemon"

There were plenty of successful ads in the 1960’s but only one that stands out forever.  The “Lemon” ad, created by Doyle Dane Bernbach in 1959, changed advertising forever.  In the 20^th century “Ad Age” ranked it the best advertising campaign.

What made this ad so positive was it grabbed the attention of readers and made them want to read more; it persuaded the reader into believing it was a good car.  Ads during this time were all information based, more fantasy then reality, and just lacking persuasion.  Usually titles of an article give away what it is about so why read the article.  This approach just had one word, making the reader curios and anxious to find out what is was about.  With the ad being so simple and to the point who wouldn’t want to read it?  I know when I flip through a magazine or newspaper and see an ad that’s just a paragraph as appose to one that’s a whole page, I prefer to read the one that’s a paragraph especially if I have no interest or connection to the product.  Besides the fact that is was simple it as well connected with the reader on an emotional level and sent a message that they could relate to.  If you think about it that ad states that the chrome strip on the glove compartment was blemished and had to be replaced.  The message is clear; If this was their idea of a lemon then the Beetle must be a well-made car.

This approach to advertising was so impactful that it wasn’t to long after other ad agencies began to mock this approach. As bizjournals.com states, “It became a movement that industry professionals now refer to as the creative revolution.”  Now in todays society this approach still exists and they have websites dedicated to Volkswagens cars called “Lemon Free”.

http://www.bizjournals.com/sanjose/stories/1999/11/22/smallb7.html?page=all

http://www.powerwriting.com/vw-lemon-ad.html

http://marketmatch.blogspot.com/2012/07/be-lemon-think-small.html