Competitive Analyses

We are going to have to focus on our competitors such as BEBE Sport, Lulu Lemon, Nike, Adidas, and even the cheap stores that sell yoga pants such as Forever 21, and H&M.  Being that our price range is going to be more then Forever 21 or H&M due to our quality in our product I don't think they will play a big toll on our business.  But the companies like BEBE Sport, Lulu Lemon, Nike, and Adidas definitely have fine gym attire but what sets us apart from them is we are focused primarily on woman and their comfort ability.  Pink is exclusively for woman only and caters to the woman's body from her curves to create shape without causing discomfort.  Its other main focus is going to the fact that it is convenient for the buyer.  The woman can be comfortable and fashionable while doing her errands or going to the gym or whatever she may be doing.  You can't go wrong with that.  I think we will be able to gain business from our competitors from the promotion we will be running and the charity events we will host.

"Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 3 Page 33)