The Big Idea

I can't speak for all women but I know from work, events, and family functions whenever I get a chance to just dress down I take advantage of it.  My favorite thing to wear when I'm not dressed up in slacks, a dress and heals, or my fitted skirt, I love to wear my lounge wear made by Victoria Secrets brand "Pink".  Pink makes everything from undergarments, pajamas, and gym attire.  It's almost perfect you can wear them out and still look cute and fashion able, wear them to the gym and wear them to bed.

My idea and reasoning behind this is, I have been a gym fanatic for awhile now.  And if I can wear something while I'm running errands all day, go to the gym in it right after, then go home take a shower and put something equally as comfortable from the same brand for pajamas then why not?! How much more convenient can it be?

My slogan I decided to run with is, "You work to hard to be beautiful and fit, simply slip on Pink and you are not only beautiful but comfortable as well!"

What I mean by using the words comfortably fit is most women go to the gym to lose weight, gain self confidence, and just be comfortable with themselves.  Why bother going to the gym when you can feel comfortable and the same confidence in a Pink attire.

"An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 5 Page 68)