EOC Week 9: Final Evaluation

Overall I enjoyed the classroom experience and feel I have the complete understanding of the fundamentals of advertising.  Since I have had Pinto for a previous class I knew what to expect from his course and his lectures.  I feel the objectives for this class is attainable as long as you pay attention, show up to class, and do your work.  Nothing is ever just sprung on you where you are lost and don’t know what to do.  The class lectures and reading lead up to our assignments, which to me really helped a lot with the full understanding.  As far as my performance in this class I feel I stayed on track and followed along very well.  I have followed along with class lectures, reading on my own, and my blog. The only part that was tough for me was staying up to date with my tweets.  It would usually slip my mind to tweet everyday so there were times where I would do a few a day or have to catch myself up at the end of the week, but I still got myself caught up regardless I made sure not to fall behind. Taking in to consideration the points I have earned on the above grade break down I feel I deserve a letter C grade.  Being that I had to leave early on week 8 for a work event and I couldn’t do the EOC since I was not in class, That kind of put me behind on my blog.  I as well missed class for week 10 because I was extremely ill and I called the school to inform Pinto that I could not come to class.  Being that I was as well late with some of my tweets I feel I deserve a 70% in this class, I still did my work, caught up with my tweets, and stayed on top of my blog for the days I was here in class. 

EOC Week 9: My Sign in 15 Fonts

1.     Slip right in to PINK

2.    Slip right in to PINK

3.    Slip right in to PINK

4.    Slip right in to PINK

5.    Slip right in to PINK

6.    Slip right in to PINK

7.    Slip right in to PINK

8.    Slip right in to PINK

9.    Slip right in to PINK

10. Slip right in to PINK

11. Slip right in to PINK

12. Slip right in to PINK

13. Slip right in to PINK

   14.Slip right in to PINK

15. Slip right in to PINK

EOC Week 7: The Pitch

I can't speak for all women but I know from work, events, and family functions whenever I get a chance to just dress down I take advantage of it.  My favorite thing to wear when I'm not dressed up in slacks, a dress and heals, or my fitted skirt, I love to wear my lounge wear made by Victoria Secrets brand "Pink".  Pink makes everything from undergarments, pajamas, and gym attire.  It's almost perfect you can wear them out and still look cute and fashion able, wear them to the gym and wear them to bed.

My idea and reasoning behind this is, I have been a gym fanatic for awhile now.  And if I can wear something while I'm running errands all day, go to the gym in it right after, then go home take a shower and put something equally as comfortable from the same brand for pajamas then why not?! How much more convenient can it be?

My slogan I decided to run with is, "You work to hard to be beautiful and fit, simply slip on Pink and you are not only beautiful but comfortable as well!"

What I mean by using the words comfortably fit is most women go to the gym to lose weight, gain self confidence, and just be comfortable with themselves.  Why bother going to the gym when you can feel comfortable and the same confidence in a Pink attire.

EOC Week 6: Vintage Commercials

These commercials are all trying to improve their products by adding new ingredients to their products and making them better for the competition as well as explaining what they added and how it helps. In the first ad we can see that the py-co-pay toothbrush is a toothbrush that not only helps brush your teeth but is especially designed to go into deeper places and get your mouth cleaner, and it portrays that just by saying how it is designed and what they added in order for your teeth to be cleaner. In the second ad we can see the certs tablets that help you have a fresher breath with the new ingredients added and the just go straight to the point, it does not have that much of a story behind it, it just says the point which is if you just ate or didn't brush your teeth you can have a fresh taste with this little tablet. And the last ad, this one has a slight bonus, which is it has an actress on the ad, that is enjoying the blanket. This blanket is softer and comfortable and is enjoyed by a celebrity which means that if she enjoys it as much, you can too and be like her. These ads send a clear message within their products, this is what advertisements are meant to be and have that meaning, just get to the point and try, of course, to explain what you want to sell and how it will satisfy your needs. Also another thing is when you have international clients you need to portray that clear message using the least amount of words to sell your product. 

EOC Week 4: Role of Women in Contemporary Advertisements

I don’t think that the role women play in advertising has changed.  Because they are still maintain a certain image.  In most advertisements they are used has sex symbols.  I don’t see a lot of ads where they show you a strong woman.  I think there are a lot of advertisements that do manipulate the role of women in modern day society.

Take a look at my Victoria Secrets image, they are using sex to sell, which is not always fair. I don’t think that many women give their self enough credit not to just be looked at as a sex symbol.  Not ever woman is tall, slender, and a beach babe.  We come in all different sizes.  There are a lot of women now a day that still do depend on a man to take care of them which, in the end reflects to not only society, but as well as how women are looked at in advertising.  If women would see their self worth then we would be a lot stronger gender. I feel as if we would take the responsibility to show everyone what we really stand for that we would get treated and not how we did in the old days.

EOC Week 3: Tobacco

HOW TO FRAME A SCENARIO

• 1. Determine the scenario: What happens in this frame?

The scenario includes a handsome man who just given a woman a Tipalet cigar. He is watching her smoke while he stays in the background intrigued.

• 2. What is the setting? What are the conditions?

I would assume they are indoors possibly on a date somewhere by the way they are dressed.

• 3. Who are the people or groups?

There are two people in the scene a man and a woman, whom which I believe are on a date.

• 4. What is their point of view around this specific experience?

That if you smoke their product you will look pretty just like the girl in the image and men are not going to be able to take their eyes off of you.  Like any other advertisement its using a pretty woman to sell the product.

• 5. What are their goals?

They want more women to smoke this product probably because more men are buying it.  They are trying to show the audience if you smoke these and your a woman the men will want you.

• 6. What are their assumptions? What are their perceptions?

If more women see this is ad they will buy this product.

• 7. Are there conflicts? Is there cooperation?

The only conflict I see is in todays age not every man wants a woman smoking and not every woman is going to feed into this ad.

• 8. What are the outcomes?

The outcome is the brand is hoping by have this pretty woman smoking their product with an attractive man in the back watching her that more woman will buy this product.

EOC Week 1: My Voice

Introduction I am an artist with an imagination ready to conquer all. Apparel manufacturing has been a lifelong dream that I have been chasing, and I feel as if I’m right on its tail. As a fashion professional I would like to one day create my own clothing line along with a boutique. Fashion to me is more than just clothes you place upon your back; it says something about your character. Fashion is the art in which you chose to present yourself to the world so why not make it charming. Ever since I was a child I’ve always had this passion to succeed one day in fashion. It’s not really about the materials you have but how you place them all together. I am now working on my bachelor’s degree in fashion design/retail management, as well as being a full-time sales associate in a well known worldwide clothing brand. Not only am I gaining experience, but I am also absorbing great customer service skills and product knowledge. With this in mind I aspire to inspire and plan on not only conquering the fashion industry but also to lead by example and keep my artistic imagination in my clothes and allow it to shine on to everyone else.