EOC Week 9: Final Evaluation

Overall I enjoyed the classroom experience and feel I have the complete understanding of the fundamentals of advertising.  Since I have had Pinto for a previous class I knew what to expect from his course and his lectures.  I feel the objectives for this class is attainable as long as you pay attention, show up to class, and do your work.  Nothing is ever just sprung on you where you are lost and don’t know what to do.  The class lectures and reading lead up to our assignments, which to me really helped a lot with the full understanding.  As far as my performance in this class I feel I stayed on track and followed along very well.  I have followed along with class lectures, reading on my own, and my blog. The only part that was tough for me was staying up to date with my tweets.  It would usually slip my mind to tweet everyday so there were times where I would do a few a day or have to catch myself up at the end of the week, but I still got myself caught up regardless I made sure not to fall behind. Taking in to consideration the points I have earned on the above grade break down I feel I deserve a letter C grade.  Being that I had to leave early on week 8 for a work event and I couldn’t do the EOC since I was not in class, That kind of put me behind on my blog.  I as well missed class for week 10 because I was extremely ill and I called the school to inform Pinto that I could not come to class.  Being that I was as well late with some of my tweets I feel I deserve a 70% in this class, I still did my work, caught up with my tweets, and stayed on top of my blog for the days I was here in class. 

Analysis of Project in the Real World

I think in the real world that this project would do really good if they are willing to change up there demographics. Just because of the simple fact that more younger people who are trying to lose weight are hitting the gym more. If they added in some more social networking that would be perfect for them. Just some people just by seeing things online might want to try that product. I think the approach that I made towards this works perfectly in the fact that I know what a lot of people like me are doing and that’s loosing weight or staying healthy.  Then that we can expand this advertisement out to then doing commercials and seeing how far those go. Because we want to cater to a lot of people not some people but every one. That’s why I think this project would do perfect in a magazine  Taking it back to the start it all starts with the little things but you have to passionate about it.  Then that we can expand this advertisment out to then doing commercials and seeing how far those go. Because we want to cater to a lot of people not some people but every one. That’s why I think this project would do perfect in a magizine. Taking it back to the start it all starts with the little things but you have to passionate about it.  I think the approach I took with my promotions and having stands at marathons and parks to give out shirts and yoga pants will be the best way to convince the consumer.  I think the best way to advertise will be in popular woman magazines such as fitness ones and fashion ones because that will give the most exposure instead of billboards with limited viewers.  With a billboard theres no guarantee that everyone is going to look at it, comprehend it, or even pay attention to it.  I think with these approaches and give aways we will do great with business.

"A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance. A creative approach in advertising must be appropriate for the product or service, and it must communicate and enhance the client's message—form follows function." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 10 Page 204)

Creative Content

"Advertising communication depends on a synergy of visual and verbal components. In other words, the visual-verbal ad equation is: 1 + 1 = 3. Nowhere is this more evident than in print. Whether it is a magazine or newspaper ad, an outdoor poster or billboard, there is no motion or sound to dazzle. In print, words and images alone must convey the idea. Working off one another like a great duet, their synergistic relationship is evident in each ad of this campaign for Prulink Realty." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 11 Page 210)

Promotion

My promotion of the product would include a photo shoot of everyday woman of all sizes wearing the undergarments  and gym attire so that woman can see its not just for petite girls or skinny girls, anyone can wear them and feel comfortable in their own skin.  I would like for one of the photos to be a  photo cover that acts as a billboard. I like that more people would understand how it works if they seen the visual elements. For our promotion we want to use the slip into Pink approach possibly by doing raffles at gyms, parks, marathons, boot camps, etc by giving away a free Pink t-shirt or free Pink yoga pants so the women can see its not just a product for profit they really do feel great against your skin.  Since that’s how we like to relate to our consumer base. Showing them the different elements like we previously stated. The slip right into pink approach shows that anyone can wear this brand. The element of surprise is something that we would want to do in the commercial by showing the consumers that instead of already know they won’t too much know the story behind it.  So the consumer will think they know what advertisement is really going on but they would be fooled in a good way.  Even if we used something has a testimonial I think a lot of consumers would believe as a product that does work. We would want to real live people and not well known people to make it feel more realistic and attainable to the consumer.  This would give a good outlook on how we work and what we stand for now an why we want people to support our brand. All of the different promotions would be taken in to consideration but we in the end would do what’s right for us.

"Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 7 Page 107)

The Big Idea

I can't speak for all women but I know from work, events, and family functions whenever I get a chance to just dress down I take advantage of it.  My favorite thing to wear when I'm not dressed up in slacks, a dress and heals, or my fitted skirt, I love to wear my lounge wear made by Victoria Secrets brand "Pink".  Pink makes everything from undergarments, pajamas, and gym attire.  It's almost perfect you can wear them out and still look cute and fashion able, wear them to the gym and wear them to bed.

My idea and reasoning behind this is, I have been a gym fanatic for awhile now.  And if I can wear something while I'm running errands all day, go to the gym in it right after, then go home take a shower and put something equally as comfortable from the same brand for pajamas then why not?! How much more convenient can it be?

My slogan I decided to run with is, "You work to hard to be beautiful and fit, simply slip on Pink and you are not only beautiful but comfortable as well!"

What I mean by using the words comfortably fit is most women go to the gym to lose weight, gain self confidence, and just be comfortable with themselves.  Why bother going to the gym when you can feel comfortable and the same confidence in a Pink attire.

"An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational. Essentially, the idea drives your design decisions—how you create, why you select imagery and typefaces or lettering, and the reasoning behind your color palette selection. The idea sets the framework for all your design decisions. An ad idea is visually and verbally expressed through the creation, selection, combination, manipulation, and arrangement of visual and verbal elements and the written copy. A big idea is a solid, creative, on-brand idea that is large enough and flexible enough to be used effectively across media for a period of time." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 5 Page 68)

Competitive Analyses

We are going to have to focus on our competitors such as BEBE Sport, Lulu Lemon, Nike, Adidas, and even the cheap stores that sell yoga pants such as Forever 21, and H&M.  Being that our price range is going to be more then Forever 21 or H&M due to our quality in our product I don't think they will play a big toll on our business.  But the companies like BEBE Sport, Lulu Lemon, Nike, and Adidas definitely have fine gym attire but what sets us apart from them is we are focused primarily on woman and their comfort ability.  Pink is exclusively for woman only and caters to the woman's body from her curves to create shape without causing discomfort.  Its other main focus is going to the fact that it is convenient for the buyer.  The woman can be comfortable and fashionable while doing her errands or going to the gym or whatever she may be doing.  You can't go wrong with that.  I think we will be able to gain business from our competitors from the promotion we will be running and the charity events we will host.

"Creative thinking is the ability to stretch beyond the ordinary, to be original, innovative, and flexible. People who think creatively recognize commonalities, visualize metaphorically, modify and elaborate imaginatively, and envision the unlikely. Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 3 Page 33)

PINK: Simply slip right in to PINK

I think what makes my slogan so popular is that it goes with the advertisement perfectly. Because is saying that if you do the wear PINK you will not only be comfortable you will also be fashionable. So I'm there for saying that you will look great and feel great. I want something that people will find catching that's not hard for them to connect with and is simple and to the point.  I think a lot of the woman would also be able to relate to the advertisement as well.  Most woman live busy lives to whenever they don't have to be in heals or dressed up they are usually all for it.  So why not be in comfort and in fashion at the same time? You can do all your errands throughout the day and go to the gym after in the same outfit, can it be any more convenient then that?  My advertising approach is going to be simple and relatable. I want an image of a naturally pretty woman, someone who is not trying to be pretty wearing the brands sweats with the slogan of "Slip Right into PINK" across the picture.  This advertising could be in a magazine, online, or on a billboard.  Its not over crowded or busy, it will be very simple and clean making it easy for the consumer to understand.

"A composition is the form, the whole spatial property and structure resulting from the intentional visualization and arrangement of graphic elements (type and visuals) in relation to one another and to the format. For each and every composition, you use the formal elements (line, shape, color, value, and texture) to visualize type and images, employing basic principles (balance, emphasis, unity, rhythm, and proportion) in the process of composing." (Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley Chapter 9 Page 155)